The Results
Trust Your Gut got a brand identity guide and nine web pages that are fun, relatable and true to the founders’ vision.
Launching new products is usually an anxiety-ridden time that drains a founder’s energy. Much of the success hinges on the quality of the marketing.
So I was there to consult for my client when they had burning questions. This support gave them a calming guidance on what to do next.
“One of the benefits Kaleena brings is that she’s the voice of reason – because we’re so close to the business. Sometimes we say and do things, then Kaleena goes ‘Mmm. No. Here’s why.’
– Steve Shook, co-founder of Trust Your Gut
There were no major revisions to the copy, as we stayed aligned on the branding approach throughout the project.
Co-founder Steve was particularly pleased with the tactful, value-driven approach to selling:
“We’re differentiating ourselves big time from our competition – they’re focused on selling their product. Whereas we’re saying to people: ‘This is what you need to do and it makes perfect sense. And by the way, we have a set of products that will stop those problems.’ That’s a much more effective way to create a community with long-term relationships.”
My best clients want to stand out as something much deeper in an industry full of quick fixes. Which means customers need to connect not to your brand as an entity – but to your brand as a personality.
No overly salesy gimmicks. Just a fun, relatable brand identity that speaks directly to your customers. That’s how you resonate.