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Creativailabs is an innovative hub blending creativity and technology to craft cutting-edge digital solutions with a unique, visionary approach.
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Technical
Technical copywriting transforms complex jargon into clear, compelling content that educates, engages, and drives action for tech-savvy audiences.
Brand
Brand copywriting crafts a distinct voice and emotional connection, turning words into powerful storytelling that defines identity and inspires loyalty.
B2B
B2B copywriting bridges logic and persuasion, transforming complex solutions into compelling narratives that drive decisions and foster long-term partnerships.
SEO
SEO copywriting merges data-driven keyword strategy with engaging storytelling to boost rankings, attract organic traffic, and convert readers into customers.
UX
UX copywriting blends clarity, empathy, and purpose to craft intuitive microcopy that guides users seamlessly while enhancing engagement and usability.
AD
AD copywriting distills big ideas into sharp, persuasive hooks that grab attention, spark desire, and drive instant action—all in just a few powerful words.
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Is Grammarly Premium Worth It? A…
So…is Grammarly Premium actually worth the investment? I’ve been using Grammarly since its inception and using Grammarly Premium for several years. My clients and copywriting course-takers ask me frequently if the price of Grammarly Premium is worth it. Grammarly Premium isn’t a good investment for everyone. But, if it IS a good fit for you,
Back to Basics Copywriting for Beginners
#Copywriting has over 306 million views on TikTok, and a large majority of the tagged videos dub copywriting as the next big side hustle that is set to make you thousands. With a want to break away from the 9-5, creators on the video-sharing app note that copywriting is an easy way to increase your
Financial Services brands tone of voice…
This is the first in an occasional series where Chris West looks at good and not-so-good examples of brand tone of voice guidelines: what makes them work and what they could do to make them work harder.First up is something for anyone looking for financial services brand tone of voice guidelines examples. In particular, an
Outsourced Content Creation – 4 Steps…
When you use a freelance copywriter for any outsourced content creation, especially for the first time, it’s understandable you may be a bit wary of their abilities. After all, they’ll be a complete stranger to your business. They won’t work there and may know precious little about your industry or sector. So, how does it
Our Top Tips for CTA Copywriting…
When it comes to CTA copywriting, there’s more to it than simply slapping a “Buy Now!” button on your page and calling it a day. After all, a good CTA (also known as a call-to-action) is all about hooking your audience and turning them from passive browsers into engaged customers. But… where do you even
How I Created a ‘Magician’ Brand…
The Magic: Developing the brand voice: Although the startup already had a beautiful visual identity – and I mean, stunning visuals – the messaging was still largely conceptual. Abstract, hazy concepts made it hard to turn that brand identity into clear copy. So the research phase was key. That’s where the fun began, as I
6 Reasons Why Editing Your Copy…
Whether you’re writing with your website, newsletter or blog in mind, producing content that is sharp, engaging and to the point is a fundamental part of connecting with your ideal client. But, whilst it may be tempting to just hit the ‘publish’ button once you’ve completed your initial draft, it’s always best to hold off
Winners of AWAI’s May Writing Contest
Pam Foster is here today to announce the names of the three winners for the May Sleep Buds Ad Writing Contest! The challenge was to write an online ad of just 83 words to promote the fictional DeepSleepBuds. Readers were given a copywriting brief like you’d receive from a real client plus valuable tips for
Empathy Mapping Lies at The Heart…
[NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable. At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand
Writing more specific calls to action,…
Reviewing my income for the 2021-2022 financial year, and it’s a bit lower than I would have liked. Over the next few newsletters, I’m going to tell you some reasons why. Here’s the first reason. I used to work part-time – 18 hours a week. That is not very much! I never bothered with prospecting
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How to Start a Copywriting Business…
How to Start a Copywriting Business (And Actually Make It
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