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Is Your Website Copy Solving Clients’…

Pain point-driven copy works because it speaks to what clients actually care about. Here are a couple of copywriting examples to show why. For a law firm launching a new service offering on-demand legal expertise, I led with this: “Need regular legal support, but not a full-time, in-house lawyer?” Instantly, the client’s thinking: “That’s exactly

LLMO Explained: The New Frontier of…

What Is LLM Optimization? The primary goal of LLM optimization (LLMO) is to enhance the visibility and effectiveness of digital content, specifically for large language models (LLMs). Unlike traditional Search Engine Optimization (SEO), which focuses on ranking in search engine results, LLMO aims to make content more accessible and comprehensible to AI language models, which

Digital Nomad: 5 Tips for Copywriters…

I am a huge, huge fan of location independence. In fact, it’s the core reason why I started my copywriting business in the first place. There is SO much world out there, and there’s no reason you need to be locked in an office 40 hours a week away from it all. If you’re researching

How to Become a Copywriter in…

Are you looking for a career change? Or has writing always been a passion you’ve wanted to follow? Well, we’ve got you covered. Here’s our guide on how to become a copywriter in the UK. The copywriting landscape Following the coronavirus pandemic, the freedom of working from home and making your own hours as a

Why evergreen content is a must…

What are the benefits of evergreen content? Evergreen content ranks highly with search engines due to it’s informative nature (Google loves content that is helpful to its users!), making it a valuable part of a good content marketing strategy. Whenever you’re creating evergreen content, always be sure to do keyword research and work into your

Episode 234: “I Can’t Ask for…

I love this quote so much I have to repeat it: “I can’t ask for permission. I just need to do it.” That’s what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss … … even though she was working a full-time customer success position. …

Here’s Why Your AI Content Sucks…

Raise your hand if your AI-generated content is flat, basic, and feels about as engaging as a DMV manual. 🙋‍♀️ Yup, we’ve all been there! Here are six reasons your AI-generated content sounds dull—and what you can do to make it shine. You’ve accidentally copied someone’s content. Here’s a real-life example that could have happened

Instagram Stories are Growing Like CRAZY?…

Though Instagram introduced Stories back in 2016, the feature has quickly become one of the most popular tool for sharing social media content. Right now, Instagram Stories have over 500 mil monthly active users, doubling its user count from 2018 to 2019. Below is a graph that illustrates just how much Stories have grown since

The Future Of AI Copywriting (And…

Six Copywriting Applications Where AI Really Shines Everything we’ve covered up to this point basically boils down to: if you use AI the right way, it can help you write 3-4 times faster. But what does “the right way” actually look like? At this point, there’s six main writing applications where AI really outdoes itself:

January update and excuses for not…

January 31st, 2017 This poor, neglected blog might seem like proof that this copywriter is AWOL. But quite the opposite is true. This copywriter is active and busy and very much engaged in the world of words. It’s just that, since I took over the Professional Copywriters’ Network in 2016, I’ve been busy blogging, managing,

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