The headline could apply to any company with a sales team!
It’s kind of weird. And for all I know, there’s a good reason for this. Such as:
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They don’t get that much home page traffic and there is just no point in optimising it.
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The traffic that does come to the home page is already highly qualified, and they just click through without really reading.
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The home page is optimising for other variables
Or any of a million other things. I want to tread carefully because it’s kind of annoying when copywriters take one look at a home page, and issue a decree about exactly how it needs to be made better, even though they don’t really have any meaningful context (Linkedin post on how I learned this the hard way a few weeks ago).
But all that said, I do wonder why a product with such dialled-in, niche positioning to a highly specific subset of sales people has such generic messaging on their home page.
If they wanted to change that, I’d recommend they do two things:
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Get some customers on the blower and find out exactly why they use SalesRabbit – and why it’s so great for outside sales specifically
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Have a deep dive through the rest of the website, which is positioned towards outside sales, and steal messaging from there (this is why I suspect the home page choice is deliberate).
From here, they can really dial their home page in to focus on the specific pains they resolve for outside sales people.
After all, SalesRabbit has gone through the effort and made the tradeoffs of positioning their business to a niche. They may as well do the same with their home page messaging to make the most of that effort and those tradeoffs.
As it stands, they just kind of look like Yet Another CRM. And if that’s deliberate, that’s great! But if not, the things I outlined above would be a great start towards making some changes.