How to Write a 404 Page...

“Write 3 versions of a 404 page message for my website. The tone should match my brand voice, which is [tone, tone, tone.]. I run a [type of business]. The message should be short (1–2 sentences), on-brand, and include an optional CTA.”

For Example (Food Brand, Playful Tone):

“Write 3 404 page messages for a fun, food-focused ecommerce brand that sells gourmet snacks. The tone should be cheeky and delightful, not overly salesy.”

ChatGPT’s likely output:

  • “404. This page burned in the oven. Try a fresher batch. 🍪 [Back to the pantry]”

  • “Oops! That snack got eaten by the internet gremlins. 🐭 [Find something delicious instead]”

  • “We misplaced this one — but the flavor’s still on point. 🍿 [Shop our best sellers]”

Want Help Finding Your Brand Voice?

If writing in your brand voice feels like guesswork (or straight-up chaos), The Brand Voice Lab will help you find your tone, document your voice, and use it consistently — whether you’re writing your 404s, product descriptions, or more.

🎯 [Check out The Brand Voice Lab]