A PR mindset shapes every word I write – and everything I ask.
Yes, I will flag that slightly off headline and question a phrase. And yes, it matters.
It’s why, in a current website project for one of Australia’s largest corporates, I’ve gone well beyond the original brief – ensuring each headline and intro reinforces the right perception. Because I know how even the smallest wording choice can subtly shift perception at scale.
Here’s what that looks like in practice:
-
Bios and About pages that strike the right tone for your industry
-
Case studies that persuade without bragging – and prove your value with clarity
-
Capability statements that balance personality, professionalism and real pain-point solving
-
Messaging that unifies your voice across platforms – so everything you say feels like you.
PR-trained Copywriting in Action
GDB Systems needed more than a well-written website for the launch of their trade promotion tool, Prophet. They needed credibility and clarity.
That’s where my PR approach made the difference, resulting in a clean, concise website that not only showcased Prophet’s value but positioned GDB Systems as a trusted name in the technical FMCG space.
Why it worked:
-
Strategic messaging around pain points like fragmented data and lack of clarity
-
Reputation-aware copy that built trust without overclaiming
-
Audience-focused tone that spoke directly to FMCG decision-makers
-
Long-term thinking – copy designed to support their positioning, not just quick wins.
Read more about Prophet (and see more copywriting examples) here.
Final Word: What’s Your Copy Really Saying?
Plenty of people can write a sentence.
But not everyone can see how that sentence might land. How it could build or break trust, influence a decision, or shape your reputation six months from now.
That’s the difference a PR-trained copywriter brings.
I keep one eye on your message and the other on how it will be received. And I’ve spent years helping businesses, corporates, and brands to get that balance right.
Because every piece of copy is doing PR – whether you realise it or not.
Let’s shape your brand’s reputation with purposeful, PR-driven copy.
Contact me here or email: elizabeth@elizabethwilsoncopywriting.com