January is the perfect time of year to start increasing your brand’s visibility and coming up with fresh content ideas that are going to really connect and engage with your customers. For many small business owners though, creating content can feel like a burden, just another job on your to do list that there’s never enough time for. That’s why I’ve put together five simple content ideas to get you started in 2023.
1. Are you up for a challenge?
Why not host a social media challenge or competition to engage with your audience and generate user-generated content? For example, a “New Year, New You” challenge where participants share their goals and progress throughout the month. Any kind of challenge or contest could work, so take some time to think about what would be the best fit for your business and what’s likely to be a hit with your ideal client.
2. Make a list
We all love a list, so get creative and come up with a list of industry trends and predictions for the new year and share this with your audience. This can help position your brand as an expert in your field and provide valuable information to your ideal client. This idea works particularly well for product based businesses and those in sectors such as fashion, beauty and hospitality. Get your thinking cap on and share your predictions for 2023! You can also ask your audience to share their views too and make this one even more interactive.